9:12am. The day begins.
Day One of a three-day shoot for a condominium marketing video. All the crew members had already arrived and are going about their respective ways playing their unique roles; the gaffer is pointing out the areas to set the lights in; the camera assistant has the camera cradled in his secure embrace; the PA is setting up the catering table. Most of them are familiar faces, people with whom I’d done a dozen shoots with. A lot of ‘Good mornings’ all around.
10:23am. The first setup.
We were supposed to have rolled the first shot at 10. The slight delay is expected; every shoot takes time to get up to speed. Especially if it starts on a Monday. Plus, we have our aims set way above average. High fashion and couture are the words we had tossed around when describing the direction of the video.
And what we are setting out to achieve easily crosses into the realms of the television commercial, with the sort of high production values and polished aesthetics one expects of a commercial. Considering that the average marketing video for a property is nothing more than a montage of nicely-framed shots of a showflat, we clearly have our work cut out for us.
11:10am. Moving on…
Finally, we have the first setup in the can. A quick playback, and I’m happy with the takes. Agency nods appreciatively.
“Next setup!” my first assistant director yells. “Art department, get ready!”
Each camera position, along with its accompanying lighting plan, is considered as one setup. Any time the shot calls for the lights to be dismantled, moved and re-rigged is considered a new setup. Within a setup, there can be any number of shots. Some setups call for only two shots; some may have five—wide-angle, medium shot, close-up, extreme close-up, cutaway, etc. Factor in time for the blocking of actors—industry parlance for arranging actors to hit their marks—and the time needed to measure the right focus length for each mark, and it becomes apparent that 14 hours for a shoot does not translate into much time. An average of fourteen setups per day. The average number of setups for our three-day shoot is 12, which is way above the average for the typical condominium marketing video.
4:31pm. Shiiiiiiiiiit!!!
The sound of a 2.5Kg MacBook Pro hitting the floor from a height of 1.5 meters is not a sound one would want to hear at any point in his or her lifetime.
The damage? All four corners of the aluminum top lid of my MacBook Pro pockmarked by hard granite floor tiles, and the left hinge of the top lid permanently dented. I can barely close the lid now…
5:43pm. “Once more…”
The scene isn’t working. We try two more takes. So-so. Nailing perfection in one take, in which acting, lighting, focusing and camera moves have to unfold together in grand orchestration, is akin to juggling while tap dancing.
Then there is me. If it’s not working, it’s no good for me. The working philosophy for any director is simple; to deliver each and every shot as designed in the storyboard, and as presented to both the agency and the client. At the end of the day, under the scrutinizing eyes of agency creatives and client, whether the $60,000 put into a production pays off in the final cut is a weight that rests solely on the shoulders of the director. He or she is expected to approve, with certainty, the best framing, the best prop arrangement, the smoothest flow of action by the actors. The buck stops here. Hence, it is not without good reason that the director is the one person on set who is frowning the most.
8:22pm. Waiting for makeup.
The camera is set. Everyone is waiting for the lead female; she’s getting her hair done and it is taking way longer than expected. I glance up from the monitor and catch a look from the 1st AD.
We are so gonna overrun, says his look.
2:04am. The cockroach incident…
The scream caught everyone by surprised. The conversation suddenly hushed, we turn our heads to the door in time to see the lead female running in, with a look on her face that can be best described as a mix of horror, disgust and anger.
“Where is the fucking toilet?!” she shrieks. In a hissy fit, she quickly disappears around a corner with a PA in tow.
Apparently a cockroach had landed on her face and had stayed there. O-kay…
The creative director turns to me. We trade the kind of blank look that comes naturally at two in the morning after a whole day of filming.
“Man, and it has to happen in our last shot of the day,” I muttered. As we waited in silent fear at what is to come when the lead female returns, I console myself with the reassurance that nothing worse can possibly happen between now and the moment I yell ‘Wrap!’, and that all this is just another day at work…